PPC Advertising Specialist at LULU Software
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Job Description:
- Day-to-day management of your respective pay-per-click campaigns which includes completing sales reports, adjusting keyword bids, checking ad position and competition, and monitoring any tests.
- Create and test banner and text advertisements that will attract as many qualified clicks as possible and maximize sales while respecting and conveying our brand image and values.
- Perform regular analysis on your campaigns’ key performance indicators relating to revenue, costs, and clicks in order to maximize profitability for your respective markets and determine the results of any ad or landing page tests being performed.
- Research new ways to expand traffic to our websites including keyword research, new ad formats and contextual targeting, and new ad channels.
- Perform competitive analysis for your respective markets to monitor any changes to competitors’ promotions, advertising creatives, prices, and products and react accordingly.
- Since the industry is constantly changing, remaining up-to-date on search engine policy changes, new ad formats, industry news, market trends and other opportunities is critical to your success.
- Work with marketing to develop new promotional and webpage ideas as well as optimization of existing web pages.
- Work with your product’s team members to brainstorm new ways to reach customers and increase brand visibility, new promotions, and new landing pages and landing page content to test.
Job Requirements:
- Bachelor’s degree in marketing, advertising, business or related field
- 2-3 years advertising/sales experience
- The candidate should have strong analytical skills and be comfortable working with numbers and performing calculations
- Must be creative, achievement-oriented and adaptive
- Must be fully bilingual (English & French)
- Must have great writing skills
- Proficient with Excel, Word, PowerPoint; a functional understanding of Web technology
Compensation: Lulu Software values talent and attitude, our compensation is geared towards attracting the best of the profession! Lulu Software also offers a comprehensive benefits program as part of your total compensation package.
Location: The position of Pay-Per-Click Advertising Specialist is located in Montreal.
